6 Parts of a Successful Solo Ad

The difference between Good and Great 

.... is as simple as changing the words you use 

[these are the first words you see on the copywriter whisperer's website]

Never underestimate the power of words ~Jon Mills 

Crafting your solo ad copy is one of the most important part of your solo ad marketing. It is the copy that will bring people onto your list. It is the copy that will make the sale. The copy will close the gap from interested prospect to customer or team member.

6 Parts Of A Successful Solo Ad

Subject

The subject copy will determine whether the solo ad is opened. It also sets the stage for the body of the solo ad.

Claim

The claim part is what you are offering whether it is an opportunity or product. It should be clear and concise.

Benefits

What solution does your claim provide for your prospect? What are the benefits?
Bullet points work well here.

Reasons Why

Support for the benefits. Why the benefits are a solution is one angle. Why the opportunity or product would benefit the prospect.

Testimonial or Proof 

Facts and truth is important here.

Call To Action

Bring it all home here with a clear call to action. What action do you want the prospect to take.




For more information on Solo Ad marketing subscribe my Youtube channel, this blog or email me.

Your feedback in the comments below is welcomed.

The next post will be about the purpose of the solo ad, mindset to a successful solo ad.